Live Sync map administration – from a nightmare to freedom
During the Q&A session of a consulting meeting, one of the team members we were presenting to insightfully asked about the time and resources required to keep real-time maps up-to-date with real-time information. She explained that their inventory information was constantly changing; Sales status, pricing, product specifications, even sales contact information was fluid. Well – it was early days in the development of MapsPLUS and we hadn’t yet tackled this issue head-on, and quickly realized we had underestimated its critical importance. It was clear that without a very simple way to plugin to their inventory data – real-time was simply going to cost too much.
Soon after that conversation we got a call from another builder/developer operating in over 50 communities. She was using another interactive mapping solution that was not meeting their needs. She went on to explain that she was spending a whopping 40% of her time each and every week managing individual map updates from changes to her lot inventory. She told me that she couldn’t even take a vacation for longer than a few days! I estimated that this was costing her firm almost $30,000 per year – and was clearly taking its toll on this bright interactive marketer who should be spending her time doing what she does best – marketing, and not administration.
We went to work right away on the solution – and our LIVE SYNC feature was the result. Here is our simple description of what you can now do with MapsPLUS and your inventory data: Read more…